by Noah Hefley
September 11, 2021
Do you sometimes feel like the media is trying to sell you stuff all the time? Think about it. You can’t open your electronic device or turn on your TV without someone trying to make you feel unsatisfied with what you have and offer something they want you to get.
Advertisement has slowly moved in recent decades from communicating product information to manufacturing consumer desire. Since companies crave consumers’ money, they market in such a way that consumers will crave their products. Advertisers spend more than $500 billion annually as part of their marketing strategy to make you unhappy with who you are, with what you have, with how you look and with what you do. At its core, most advertising is designed to create and then capitalize on feelings of dissatisfaction. It seems to be working because discontentment is a telltale sign of our times.
As I mentioned in my sermon this past Sunday, it’s alright to desire things—such as a home, health, friendship, love, a wife or husband, comforts, relaxation, and enjoyments. Nothing wrong with that. It is alright to desire things just so we don’t desire things excessively—that’s greed. It is alright to desire things, but it is not alright to covet things which belong to another—that’s covetousness.
Jesus warns, “Watch out! Be on your guard against all kinds of greed (covetousness); a person’s life does not consist in the abundance of his possessions” (Luke 12:15).
There is a real solution to the onslaught of commercial temptation. It is to find contentment in a relationship with Christ. Paul explained his secret to happiness when he said, “I have learned to be content whatever the circumstances” (Philippians 4:11). He found that contentment in Christ. Through an exciting, fulfilling relationship with Jesus we are able to obey the Scripture which says, “Keep your life free from the love of money and be content with what you have…” (Hebrews 13:5).
Finally, don’t forget the words of Jesus who offered this prescription to the worry of material dissatisfaction: “Seek first the Kingdom of God and His righteousness, and all these things will be given to you as well” (Matthew 6:33). If we will covet God’s Kingdom first in our lives, we will find contentment with the rest of life. That’s a promise from God which is guaranteed to bring satisfaction!
Have a great day!
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